Sr. Product Manager- CRM

We're seeking a Senior Product Manager to join our Global CRM Product Management team within the Global Digital (Web & CRM) division at Ford. As a Senior Product Manager, you will own the product strategy and execution for our Global CRM marketing technology and data foundation.

In this role, you will lead product direction across three engineering teams responsible for the pipelines, data models, integrations, and quality controls that connect customer, vehicle, and channel data for segmentation, activation, personalization, and AI-driven decisioning.

This role sits at the intersection of marketing, data, and platform engineering. In close partnership with Ford's Global Digital Insights & Analytics team, which owns Master Data Management, you will ensure mastered and source data is transformed into trusted, activation-ready data services for Salesforce and the broader marketing technology ecosystem.

Success in this role means building a scalable, governed, and resilient CRM data foundation that enables marketers to engage customers more intelligently while protecting customer trust and meeting enterprise standards for quality, privacy, and compliance.

Responsibilities:

• Define and execute a multi-year roadmap for the Salesforce CRM data ecosystem aligned to enterprise priorities.
• Gather and synthesize requirements from technical and business stakeholders across North America and Europe, ensuring the data requirements support regional nuances while maintaining a unified global core.
• Drive the strategy for how Salesforce consumes and acts upon data across the enterprise, ensuring seamless connectivity with upstream systems (MDM, GCP) to power an uninterrupted cycle of data through the Salesforce ecosystem, external MarTech systems and back to internal systems.
• Understand, adhere to and embed consumer data privacy laws in all that you deliver to protect our customers and Ford.
• Championing & Storytelling: Beyond feature delivery, effectively communicate our data ecosystem and capabilities across the enterprise to inspire, unlock and power new and more meaningful connections to our customers (e.g., new communication channels, personalized journeys and web experiences).
• Data Governance: Lead data governance strategy for Ford Retail CRM data across key data pipeline teams, including data sourcing, access, accuracy and compliance.

• Channel, Capability & Integration Enablement:

• Partner closely with Marketing teams to translate campaign goals and personalization strategies into data requirements.
• Power the connection to a new AI decisioning engine, positioning it as the 'brain' of CRM fueled by Ford Retail data.
• Understand the data pipeline from collection to usage, including unification, harmonization and enhancements.

• Engineering Enablement:

• Own the backlog for developer productivity, including coordination of upstream dependencies, stakeholder requirements and testing.
• Drive processes that facilitate continuous optimization and enhancements of the data model and ecosystem to meet the ever-changing needs of the business.
• Ensure data availability through proactive monitoring and alerting, ensuring timely communication of issues to downstream users.

• Stakeholder & Team Leadership:

• Act as the connective tissue between business product, engineering, and architecture.
• Translate ambiguous technical problems into well-defined epics; lead agile planning and ceremonies with delivery teams.
• Provide leadership and mentorship to other PMs and TPMs, raising the bar on data product thinking and discovery.

• Governance & Compliance:

• Own the prioritization of data requests, ensuring transparent tradeoffs between business product managers and enterprise architects.

Qualifications:

• Bachelor's Degree or equivalent combination of relevant education and experience.
• 7+ years of Product Management experience that includes:
• Marketing Fluency: Strong understanding of modern marketing needs (personalization, journey orchestration, measurement) with the ability to translate those needs into CRM data requirements.
• Analytical Storytelling: Proven ability to synthesize KPIs, platform enablement reasons, and business outcomes into clear narratives tailored to technical, marketing, and executive audiences.
• Agile Expertise: Strong fundamentals in Agile delivery and experience with tooling such as Jira.
• 4+ years of Product Management experience specifically focused on data and/or the Salesforce/CRM ecosystem that includes:
• Technical Depth: Strong technical fluency in areas such as data pipelines, APIs, cloud platforms, batch and/or event-driven data flows, data modeling, and enterprise integrations.
• Product Mindset: Demonstrated ability to manage data as a product, balancing availability, accuracy and compliance while enabling downstream teams to deliver more meaningful communications.

Experience Level: Senior Employment Type: Full-time Workplace Type: Remote Category: Engineering Industry: Automotive Salary Range: Not specified Salary Min: Not specified Salary Max: Not specified Salary Currency: USD Salary Period: Year Required Skills: Salesforce, CRM, Data Management, Marketing, Agile, Jira, Data Pipelines, APIs, Cloud Platforms, Batch and/or Event-driven Data Flows, Data Modeling, Enterprise Integrations Preferred Skills: None