Sr. UA Specialist

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more.

We are looking for a Senior User Acquisition Specialist (Temporary Full-Time) to join the EA Mobile Growth Organization. This role will be reporting to the UA Manager (leading EA Mobile's Star Wars: Galaxy of Heroes), directly responsible for growing one of our most successful games.

Responsibilities

• Develop and implement media buying strategies to improve campaign efficiency and performance
• Efficiently scale digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks
• Develop and build strategic partnerships with key studio and product stakeholders
• Nurture relationships with EA's key advertising partner networks
• Foster learnings for the growth marketing team with proactive campaign testing and knowledge sharing
• Work directly with the UA Manager and Senior UA Manager to implement innovative strategies to grow and maximize revenue for Star Wars: Galaxy of Heroes

Requirements

• 4+ years of experience in mobile media buying / user acquisition / performance marketing
• Strong knowledge of attribution
• Experience building and optimizing user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
• Curiosity and experience proposing/testing new advertising channels, partners and formats
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Google
• Experience working in a metrics-driven role focused on return on ad spend
• Passion/knowledge for video games
• Knowledge of Excel, SQL and Microsoft office / google applications
• Comfortable managing multi-million dollar budgets

This job is for you if...

• You want to be a part of an elite data-driven mobile marketing unit
• You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
• You have a business owner's mindset, is accountable for performance, and is passionate about driving growth for EAM's portfolio of games