Director, Demand Generation

As Director of Demand Generation at Descript, you will be responsible for defining and executing the strategy that fuels our pipeline and revenue growth across our enterprise and self-serve business lines.

You'll bring a blend of data-driven strategy, operational rigor, and audience insight to drive measurable impact across multiple channels and audiences. Partnering closely with Product Marketing, RevOps, and Sales, you'll architect scalable programs that educate the market, position Descript as an industry leader, and deliver efficient pipeline acceleration.

Key responsibilities include:

• Building and leading the overall demand generation and growth marketing strategy, across enterprise and self-serve segments, aligning to Descript's GTM and revenue goals.
• Developing and improving the systems we use to scale pipeline generation, ensuring marketing is consistently feeding our growing sales organization.
• Owning MQLs: direct and execute integrated, multi-channel campaigns that incorporate product positioning, audience insights, and creative from fellow marketing team members.
• Partnering with leadership across Marketing, Sales, and RevOps to drive alignment on funnel KPIs; build the learning loops that power continuous improvement in our strategy, tool stack, and creative execution for awareness, nurture, and conversion.
• Mentoring and managing a team of growth marketing professionals.
• Enhancing marketing automation, lead scoring, and reporting.

We're looking for someone with:

• 10+ years of experience in B2B SaaS demand generation or growth marketing, with at least 3–5 years in a leadership role managing teams.
• A proven track record of delivering pipeline and revenue growth.
• Deep expertise across acquisition, engagement, and nurture channels - including paid social, email, content syndication, and partnerships.
• Advanced knowledge of AI-powered marketing stacks and automation workflows.
• Analytical mindset with strong command of marketing metrics, attribution, and forecasting.
• Exceptional collaboration and communication skills; able to influence cross-functional stakeholders and present to executives.
• Strategic thinker with a bias for action - able to translate insights into scalable, creative programs that drive measurable outcomes.

The base salary range for this role is $203,000-230,000.