Virtual Assistant - Cold Email Campaign Expert

Virtual Assistant - Cold Email Campaign Expert

About the Role

We're hiring a Virtual Assistant to join our team as a Cold Email Campaign Expert. As a key member of our operations team, you'll be responsible for setting up and managing large volumes of cold email campaigns, monitoring performance, ensuring deliverability, and optimizing copy and systems for maximum impact.

What You'll Do

Campaign Creation & Optimization

• Write, build, and launch new cold email campaigns for clients across diverse industries.
• Diagnose and revive underperforming campaigns through better messaging, targeting, or structure.
• Develop and test new outreach frameworks (AI audit, growth plan, podcast, referral, etc.) to expand our library of proven methods.
• Collaborate closely with the Head of Delivery and senior strategists to scale top-performing ideas.

Deliverability & Infrastructure Innovation

• Monitor campaign health, deliverability, inbox placement, and domain performance inside Instantly.
• Identify patterns and flag issues to the infrastructure team for deeper investigation or resolution.
• Work with the team to test and roll out new infrastructure methods, sending setups, and domain management improvements.
• Stay up-to-date with best practices in cold email sending and share insights with the wider team.

Lead Data & Enrichment

• Use Clay, Apollo, and internal enrichment tools to manage and validate lead lists.
• Ensure high targeting accuracy, segmenting by niche, persona, and offer type.

Analysis & Reporting

• Track campaign performance (reply rates, positive responses, booked calls).
• Summarize insights and propose improvements to enhance future launches.
• Contribute to our growing internal library of templates, angles, and proven frameworks.

Requirements

• Extensive experience using Instantly AI - daily use managing high volumes of campaigns (100+ inboxes preferred).
• Proven track record managing multiple cold email campaigns simultaneously (agency or B2B experience ideal).
• Strong cold email copywriting ability - you know how to write short, sharp, conversational emails that get replies.
• Deep understanding of deliverability, sequencing, and domain management best practices.
• Proficient with Clay, Apollo, and enrichment workflows.
• Highly analytical, proactive, and self-sufficient - you spot issues and act fast.
• Strong written English and ability to communicate clearly with both technical and creative teams.

Benefits

• Competitive Pay: Full-time contract role with a competitive hourly rate.
• Remote Flexibility: Work from anywhere with a reliable internet connection.
• Skill Growth: Gain rare experience with large-scale outbound systems.
• Impactful Work: Help clients achieve measurable growth through optimized campaigns.
• Supportive Team: Work alongside experts in campaign operations and AI automation.

Assessment & Requirements

You'll be assessed on:

• Cold email copywriting – clarity, tone, and conversion potential.
• Campaign execution – examples of sequences you've built and optimized.
• Technical awareness – how you diagnose and prevent performance issues.

Please include:

Examples of campaigns you've managed or written (sequences, results, context).

Your experience level with Instantly (number of inboxes/campaigns handled).

Ready to Join Us?

This is your chance to be part of an ambitious company shaping the future of outbound client acquisition. If you're ready to manage high-performing cold email systems, optimize deliverability, and work with a fast-scaling team, we want to hear from you.

Apply now by submitting your CV and examples of past cold email campaigns you've successfully managed.