Description
We're hiring a Senior Social Media Strategist to take our organic social presence to the next level. This role is equal parts strategic, creative, and operational. You'll define and execute our social strategy across channels, support internal stakeholders in turning their work into social impact, and lead a company-wide approach to employee and executive activation. You'll also collaborate with our US-based Social Media Manager to ensure we show up with relevance and energy in the communities our customers care about.
This role is high-impact, high-visibility, and highly collaborative. You'll:
- Own and evolve the strategy for Intercom and Fin's organic social presence across LinkedIn, X, YouTube, and more.
- Partner with GTM workstream leads to translate their launches, ideas, and insights into social activations that earn reach and attention.
- Enable our executive team and employees to build meaningful influence, creating playbooks, toolkits, and working directly with them on their content.
- Collaborate with our SMM on proactive and reactive engagement, from daily comments to orchestrated mindshare plays.
- Run campaigns and moments, building and executing multi-post social plans that elevate our biggest launches and announcements.
- Experiment relentlessly! Test content formats, creative approaches, timing, AI tools, and emerging platform features to optimize what works.
- Use AI to move faster and smarter, from ideation to copywriting to distribution planning.
- Oversee our YouTube strategy and agency relationship, making sure we're maximizing the reach and value of our video investments.
- Keep our channels sharp and current, ensuring everything live reflects our latest story and message.
- Make strong, proactive choices. You won't wait for a brief or a prompt; you'll be shaping our agenda and our presence.
As a successful candidate, you'll be a social-native thinker, fluent in platform nuances, audience behavior, and creative trends. You'll be a fast, clear, high-quality writer with a knack for punchy, smart, shareable copy. You'll be AI-forward, excited by what AI unlocks and confident using it to streamline and enhance your work. You'll be deeply collaborative but autonomous, able to manage cross-functional partnerships without handholding. You'll be experimental and analytical, questioning best practices and testing what works. You'll be proactive and outcome-oriented, able to tie your work to business goals.
If you're excited by the idea of growing a high-performing AI brand, and you love operating at the intersection of tech, content, community, and influence, then this is your role.