Virtual Assistant - Cold Email Campaign Expert

Virtual Assistant - Cold Email Campaign Expert

About the Role

We're hiring a Virtual Assistant with proven expertise in cold email campaigns and technical infrastructure to join our team. As a Virtual Assistant, you'll be responsible for setting up and managing campaigns, monitoring performance, ensuring deliverability, and optimizing copy and systems for maximum impact.

Campaign Creation & Optimization

• Write, build, and launch new cold email campaigns for clients across diverse industries.
• Diagnose and revive underperforming campaigns through better messaging, targeting, or structure.
• Develop and test new outreach frameworks (AI audit, growth plan, podcast, referral, etc.) to expand our library of proven methods.
• Collaborate closely with the Head of Delivery and senior strategists to scale top-performing ideas.

Deliverability & Infrastructure Innovation

• Monitor campaign health, deliverability, inbox placement, and domain performance inside Instantly.
• Identify patterns and flag issues to the infrastructure team for deeper investigation or resolution.
• Work with the team to test and roll out new infrastructure methods, sending setups, and domain management improvements.
• Stay up-to-date with best practices in cold email sending and share insights with the wider team.

Lead Data & Enrichment

• Use Clay, Apollo, and internal enrichment tools to manage and validate lead lists.
• Ensure high targeting accuracy, segmenting by niche, persona, and offer type.

Analysis & Reporting

• Track campaign performance (reply rates, positive responses, booked calls).
• Summarize insights and propose improvements to enhance future launches.
• Contribute to our growing internal library of templates, angles, and proven frameworks.

Requirements

• Extensive experience using Instantly AI - daily use managing high volumes of campaigns (100+ inboxes preferred).
• Proven track record managing multiple cold email campaigns simultaneously (agency or B2B experience ideal).
• Strong cold email copywriting ability - you know how to write short, sharp, conversational emails that get replies.
• Deep understanding of deliverability, sequencing, and domain management best practices.
• Proficient with Clay, Apollo, and enrichment workflows.
• Highly analytical, proactive, and self-sufficient - you spot issues and act fast.
• Strong written English and ability to communicate clearly with both technical and creative teams.

Benefits

• Competitive Pay: Full-time contract role with a competitive hourly rate.
• Remote Flexibility: Work from anywhere with a reliable internet connection.
• Skill Growth: Gain rare experience with large-scale outbound systems.
• Impactful Work: Help clients achieve measurable growth through optimized campaigns.
• Supportive Team: Work alongside experts in campaign operations and AI automation.

Assessment & Requirements

You'll be assessed on:

• Cold email copywriting – clarity, tone, and conversion potential.
• Campaign execution – examples of sequences you've built and optimized.
• Technical awareness – how you diagnose and prevent performance issues.

Please include:

Examples of campaigns you've managed or written (sequences, results, context).

Your experience level with Instantly (number of inboxes/campaigns handled).

Ready to Join Us?

This is your chance to be part of an ambitious company shaping the future of outbound client acquisition. If you're ready to manage high-performing cold email systems, optimize deliverability, and work with a fast-scaling team, we want to hear from you.

Apply now by submitting your CV and examples of past cold email campaigns you've successfully managed.