Description
As an Account Manager, you will be responsible for designing and executing mobile and social strategies, acting as the primary paid mobile and social point of contact for clients, and managing channels on accounts.
You will lead mobile and social app marketing strategy for DEPT mobile clients, manage mobile partners and self-serve ad platforms, oversee budgets, assist in channel expansion strategies, create roadmaps, plan strategic initiatives, and optimize efforts to hit client goals.
You will engage with mobile network partners, monitor daily performance metrics, identify irregularities, and communicate optimization recommendations. You will also set up campaigns, troubleshoot attribution vendors and advertising platforms, operate as a mobile and social expert, vet new mobile partners, identify tasks that impact targets, and implement testing initiatives.
Requirements include:
- Minimum 2 years of digital marketing experience and 1 year of client-facing digital marketing experience
- Good understanding of the mobile app industry and trends
- Expertise in Facebook, TikTok, and other social channels
- Knowledge of Facebook Advertising and experience executing Facebook Ads
- Experience working with a Mobile Measurement Partner (MMP)
- Understanding of mobile KPIs, mobile media buying tactics, and strategies
- Strong analytical and communication skills
- Ability to work independently and collaboratively
Preferred skills include experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora, Apple search ads, 3rd party tracking platforms, UAC campaigns, and 3rd party app networks.
The anticipated salary range for this position is $60,000-$70,000 USD.