Description
We are seeking a hands-on Manager, YouTube & Affiliates to lead the day-to-day development of our YouTube content and affiliate partnerships.
Job Summary This is a role for someone who thrives in the weeds , equally comfortable developing video as they are managing affiliate publishers and optimizing content for search-driven conversions. You will own the full lifecycle of two connected content engines: a YouTube channel that turns complex topics into digestible, high-performing video narratives, and an affiliate program that guides and optimizes partner publisher content.
Responsibilities
- End-to-End Ideation: Manage the full editorial calendar from concept through publication , including ideation, keyword research, target demographic analysis, and final platform publishing.
- Script & Narrative Development: Write, edit, adapt, and refine high-performing video scripts that break down topics into digestible, consumer-friendly narratives.
- Production & Post-Production: Independently shoot, record, and edit platform-native long-form videos, YouTube Shorts, and agile social teasers.
- Platform Optimization: Own asset optimization , drafting platform-native copy, descriptions, tags, timestamp chapters, and directing high-conversion thumbnail design.
- Brand Alignment: Implement and maintain enterprise brand standards and visual guidelines across all output, ensuring a consistent and premium look and feel.
- Partner Management: Onboard and guide affiliate publishers, providing them with clear content guidelines and ongoing support.
- Performance Tracking: Analyze content performance and conversion rates to refine and optimize content performance.
- Balance priorities across both programs and keep output on schedule without sacrificing quality.
- Establish and track KPIs for video performance (views, watch time, CTR, subscriber growth) and affiliate performance (traffic, conversions, commission revenue), and report on them regularly.
- Stay current on YouTube algorithm changes, platform features, and SEO best practices, and adapt strategy accordingly.
Requirements
- 5+ years demonstrated experience creating and publishing YouTube video content end-to-end , from concept and scripting through shooting, editing, and platform publishing. A portfolio or channel we can review is required.
- Working knowledge of YouTube SEO , titles, descriptions, tags, chapters, thumbnail strategy , and a track record of optimizing content for discovery and CTR.
- Strong video production and post-production skills, including the ability to independently shoot, record, and edit long-form video, Shorts, and social teasers.
- Experience writing and refining video scripts that translate complex or technical topics into clear, engaging consumer narratives.
- Experience managing affiliate or partner content programs, including publisher recruitment, onboarding, and performance tracking.
- Comfort analyzing performance data (CTR, conversion rates, etc.) and translating it into content decisions.
- Familiarity with digital asset management tools and workflows.
- Understanding of personal finance, markets, or the Canadian banking landscape is considered an asset for this role.
What's in it for you?
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable:
- Leaders who support your development through coaching and managing opportunities
- A world-class training program in financial services
- Flexible work/life balance options
- Opportunities to take on progressively greater accountabilities
- Opportunities to build close relationships with stakeholders and business partners