Description
As a Senior Account Manager, Paid Media, you are a highly accountable, adaptable performance marketer with a mobile-first mindset and strong client leadership skills.
You will own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs.
Key responsibilities include:
- Designing, launching, and optimizing direct response mobile app campaigns across Google Ads, Apple Search Ads, Paid Social, and mobile ad networks
- Serving as primary point of contact for assigned clients, managing communication and leading weekly status calls
- Driving account strategy to meet or exceed client efficiency, scale, and growth goals
- Monitoring daily performance, pacing, and budgets, identifying irregularities and optimization opportunities
- Developing and executing testing roadmaps and leveraging reporting dashboards to provide timely performance insights and analysis
- Owning project management across accounts, coordinating internal teams, vendors, and timelines
- Ensuring all work meets QA standards and is delivered error-free
- Managing relationships with platform and vendor reps, vetting new opportunities while maintaining best practices
- Mentoring at least one direct report, supporting development and strong execution
Requirements include:
- 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth
- Hands-on experience with Google Ads, Paid Social, and Apple Search Ads
- Working knowledge of mobile measurement partners, iOS SKAN, and mobile attribution concepts
- Strong analytical and reporting skills, proficiency in Excel
- Excellent written and verbal communication skills
Nice to have:
- Ability to shift priorities quickly and step into any channel or task needed to move accounts forward
- Hands-on, roll-up-your-sleeves mentality paired with strong strategic thinking
- Experience managing mobile app install campaigns across multiple platforms or partners
- Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations