Description
We are seeking a Senior Manager, Product Marketing - Blood Testing Portfolio to help grow our Marketing team. In this role, you will be instrumental in helping us launch our first products and driving adoption in the clinic. This position is responsible for architecting and executing marketing strategies that resonate across a complex healthcare ecosystem, inspiring action among providers and the patients they serve.
The work centres on championing our pipeline of blood-based screening tests, including our lung cancer screening solution and future indications, ensuring our customers are empowered and informed by the next generation of early detection technology. This role is a vital pillar in Freenome's mission to redefine the patient-provider experience and fundamentally shift the landscape of cancer through the power of multi-cancer screening.
As the Marketing lead for Freenome's portfolio of cancer screening blood tests, you will develop and lead marketing strategies that ensure our tests are effectively communicated and resonate with providers and patients. You will leverage the voice of customer to develop and optimise the core value proposition and messaging for Freenome's blood tests and ensure messaging, creative and tactics are maximised for impact.
You will collaborate cross-functionally with team members, including our Product team on defining the patient experience for pipeline and in-market tests, and our sales teams as they engage directly with customers. You will develop high-impact sales enablement resources to prepare field teams for upcoming product introductions.
You will drive customer insights through KOLs and advisory board meetings. You will monitor the landscape of cancer screening blood test competitors and industry trends to ensure Freenome's positioning remains differentiated in the space.
You will manage external creative and digital agencies to deliver compelling, differentiated, and on-brand marketing campaigns. You will analyse market trends and campaign performance data to refine marketing strategies and drive future product growth.
To be successful in this role, you will need 7+ years of relevant experience and a Bachelor's degree in an analytical, technical, or scientific field; an MBA is strongly preferred. You will have experience marketing to providers and patients, ideally with a focus on primary care, preventative health and/or oncology.
You will have experience marketing regulated or centralised laboratory-developed products and leveraging Med-Legal-Regulatory review process. You will have a deep understanding of diagnostics and healthcare technology markets.
You will be an exceptional storyteller and communicator capable of explaining complex data science, machine learning, and clinical concepts in simple terms. You will have strong cross-functional leadership skills with proven experience managing complex projects through influence.
You will have an entrepreneurial mindset; comfortable with ambiguity, takes initiative, and possesses strong problem-solving skills. You will have experience building marketing collateral from scratch with little to no existing materials.