Description
We're looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. The project will require the ability to lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
The successful candidate will define a China-first value proposition for the community, identify key audience segments based on motivations and social and community behaviours, not just demographics, and develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate.
This role requires a strong grasp of social & web analytics, strong numeracy and comfort with numerical data, very strong written and spoken communication skills, high level of self-sufficiency and organisation, and a passion for marketing.