Marketing Analyst

We are in need of a marketing analyst responsible for maximizing customer value across Jeeves' entire user base and be the focal point for marketing in Brazil. This position sits at the intersection of marketing, product, and data, driving tangible results by increasing the adoption and usage of Jeeves' financial products.

The role reports to the Head of Marketing and is part of a global marketing team. It involves an 80% Global focus on strategic growth initiatives and a 20% Local focus on optimizing and executing tailored programs for the local market.

Responsibilities:

Global Responsibilities (80%):

• Analyze customer behaviour, industries, products, and regions to identify opportunities for growth.
• Design and execute activation, upsell, cross-sell, and re-engagement campaigns.
• Partner with product, customer success, and data teams to identify expansion opportunities.
• Build lifecycle marketing programs, usage nudges, and behavioural triggers.
• Drive increased usage of cards, stablecoin, and payment products.
• Optimize spend volume, ARPU, and product adoption by cohort.

Local Responsibilities (20%):

• Coordinate local customer activations, workshops, and events.
• Develop a deep understanding of local customer behaviour and opportunities.
• Support country-specific campaigns and materials.

Key Performance Indicators:

• Net Revenue Retention (NRR)
• ARPU
• Transaction volume
• Percentage of active customers
• Adoption of key products

Ideal Candidate:

• 2+ years of experience in FMCGs, marketing, product marketing, or customer success.
• Fluent in English.
• Strong mix of growth, data, and user mindset.
• Bachelor's degree in a quantitative or business field.
• Agile and able to pivot quickly with the changing environment.
• Collaborative and team-oriented.
• Previous experience in FinTech, B2B SaaS, or high-growth startup environments.