Description
About the role
This role will establish and lead the Customer Programs function inside Enterprise Marketing , the team accountable for how Anthropic engages its most strategic customers.
The mandate is to start with the audience: build and govern the contact map of executives and decision-makers across our top-tier accounts, then design the portfolio of high-touch programs (Customer Advisory Boards, Executive Briefings, early access programs, co-marketing investment, customer references) to that map.
This leader brings these initiatives under one strategy and owner.
Responsibilities
- Build the Customer Programs function: define the strategy, hire the team, establish the operating model with PMM, Strategic Events, Solutions, ABM, and Sales leadership.
- Serve as the single accountable owner to the CCO and Sales leadership for Customer Advisory Boards and executive customer engagement.
- Own the governed strategic-account audience: the named list of executives and decision-makers across our lighthouse accounts that every high-touch program draws from, maintained in partnership with sales leadership.
- Design and run the portfolio of high-touch customer programs end to end: CAB charter and membership, EBC intake and programming, early access customer selection and feedback loops, co-marketing fund deployment, and the customer reference and speaker bench.
- Act as the voice of strategic customers inside Anthropic , bring their priorities and feedback into Product, GTM, and leadership forums, and make sure the company treats supporting them as a priority.
- Coordinate the asks we make of top customers across the company so that no executive is over-approached and every engagement is intentional.
- Own reporting on account coverage, engagement depth, and program-influenced expansion to Sales and Marketing leadership; build toward an incrementality view over time.
- Partner cross-functionally on execution , this team is the single-threaded owner of these programs (audience, programming, customer and Sales comms) and orchestrates specialists for content and production.
Requirements
- 10+ years in B2B enterprise marketing, customer marketing, or executive programs, including 4+ years leading a team.
- Built or significantly scaled an executive customer programs function (CABs, EBCs, executive sponsor programs, customer advocacy) at a high-growth enterprise technology company.
- A track record of being the trusted marketing counterpart to a CRO/CCO and enterprise Sales leadership , you have been the one person in the room representing customer programs to the head of the commercial org.
- Demonstrated executive presence with Fortune 500 C-suite and VP-level customers; you have personally recruited, hosted, and maintained CAB-level relationships.
- Experience designing programs from an audience-first model: starting with a named-account list and building format, content, and cadence to it, rather than filling seats for pre-built events.
- Strong cross-functional operating skills , you can define remits with adjacent teams (product marketing, events, solutions, field) and hold the line on them without friction becoming the story.
- Comfort owning a number: you have reported on coverage, engagement, and influenced pipeline/expansion and can stand behind the methodology.
- Clear written and verbal communication; you can brief an executive in three bullets and write the memo behind it.
- Genuine interest in AI and in helping the world's largest enterprises adopt it responsibly.
Logistics
- Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
- Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
- Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
- Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
- Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact , advancing our long-term goals of steerable, trustworthy AI , rather than work on smaller and more specific puzzles.
We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we