Integrated Campaigns Manager, Account-Based Marketing

We're looking for an experienced Account-Based Marketing Lead to build a global multi-segment, multi-product ABM Centre of Excellence (CoE) at Stripe. As a key member of our global campaigns team, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe's most critical accounts.

Responsibilities:

• Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
• Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
• Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
• Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings

Requirements:

• 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
• Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
• AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
• Knowledge of FinTech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions