Description
We're looking for an exceptional Senior Product Marketing Manager, Insurance to own and scale Cresta's positioning, messaging, and GTM strategy for the Insurance industry.
As a key member of our product marketing team, you will be responsible for developing and refining Cresta's industry-specific narratives, establishing the company as a thought leader, and driving relevance and confidence in deals.
Key responsibilities include:
- Developing and maintaining deep buyer personas to advance our internal understanding of Insurance-specific pain points, priorities, and decision dynamics
- Partnering closely across product, sales, solutions, and marketing to build and execute Insurance-specific go-to-market strategies
- Bringing new product capabilities and innovations to market through an Insurance lens
- Providing a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy
We're looking for someone who loves to move fast, get their hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in the Insurance industry.
Qualifications include:
- Bachelor's degree in Marketing, Business Administration, or a related technical field
- At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance industry
- Experience managing cross-functional or cross-team projects
- Excellent communication skills and comfortable presenting in executive-level settings
Preferred qualifications include experience in software categories related to contact centers, customer experience, and AI agents, as well as experience in hypergrowth scale-ups.
We offer a comprehensive and people-first benefits package to support you at work and in life, including comprehensive medical, dental, and vision coverage, flexible PTO, paid parental leave, retirement savings plan, remote work setup budget, monthly wellness and communication stipend, in-office meal program, and commuter benefits.