Description
We're looking for a data-driven and results-oriented Demand Generation Manager to join our Demand Generation & Marketing Operations team. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate a high-quality pipeline and drive revenue growth.
Account-Based Marketing (ABM)
You will own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns. You will report on digital ABM campaign performance to stakeholders with actionable insights.
Campaign Strategy & Execution
You will plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline. You will manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates. You will collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.
Email Marketing & Nurture
You will develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives. You will collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.
Webinar, Event, and Field Campaign Promotion
You will drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns. You will collaborate with field marketing and events teams to build integrated event promotion plans.
Operations & Optimisation
You will ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns. You will partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting. You will analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments.
Requirements
- Experience in a B2B demand generation or performance marketing role, preferably within the tech or SaaS industry.
- Proven expertise in executing and reporting on ABM strategies using platforms like DemandBase, 6sense, Madison Logic, or Influ2.
- Hands-on experience managing paid advertising campaigns on platforms such as LinkedIn, Google Ads, and Bing.
- Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations.
- Familiarity with marketing automation and CRM systems, HubSpot and Salesforce experience a plus.
- Excellent collaboration and communication skills, with the ability to work effectively across multiple teams.
- A proactive and detail-oriented approach to project management.
Benefits
- Competitive salary & company bonus
- Private healthcare, life insurance & income protection
- CycleScheme & TechScheme
- Free Calm app subscription
- Pension scheme with 6% company contribution (when you contribute 3%)
- 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off!
- Ongoing personal development opportunities
- WeWork office space & company-wide socials