Description
This role will build and lead the Enterprise Marketing Strategy & Analytics function, serving as the operating system for a rapidly scaling marketing organization. The primary mandate is to define and measure success across all marketing programs,from demand generation (field events, ABM, EBCs, partner co-marketing) to pipeline contribution,creating a clear line from investment to pipeline to revenue.
The role combines deep analytics (program ROI, attribution, demand and lead analytics) with operational leadership, managing core business functions. You will serve as the primary contact into Finance, HR, and Recruiting for Enterprise Marketing, owning headcount and budget tracking and driving the team's operating cadence in close partnership with the central Marketing Ops & Strategy team on annual planning, organization-wide rhythms, and headcount planning.
You will also lead the effort to deploy AI/automation across Enterprise Marketing workflows to prove out internally what we sell externally. You will inherit and grow a team of marketing ops, analytics, and martech professionals.
The ideal candidate has scaled this function previously at a fast-growing B2B company, excels in both technical analytics and business operations, and is adept at building trust across sales leaders, finance partners, and field marketers.