Description
We believe that the way people interact with their finances will drastically improve in the next few years. Our mission is to empower this transformation by building the tools and experiences that thousands of developers use to create their own products.
As a Content Marketing Manager at Plaid, you will define and scale our content strategy to drive demand generation and brand awareness. You will build a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevate our brand through high-quality, integrated content.
Responsibilities:
- Define and scale Plaid's content strategy to drive demand generation and brand awareness
- Build a high-functioning editorial operation, ensuring voice and tone consistency across channels
- Own Plaid's editorial calendar across Plaid's owned channels
- Manage Plaid's blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content
- Oversee organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand
- Partner across marketing to align content with launches, campaigns, and demand generation goals
- Build processes that streamline creation, increase output, and ensure cross-channel alignment
- Manage and mentor a lean content team and agencies
- Measure content performance and share insights
Requirements:
- 15+ years of content marketing or editorial experience, with a focus on B2B or fintech
- 8+ years of experience in building and managing high-performing content teams
- Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice
- Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics
- Strong analytical skills and ability to use data to assess content performance and drive program strategy
Additional Information:
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description.