Description
We are seeking a Senior Director, Culture Marketing to lead the development of a comprehensive, long-term Culture Marketing strategy aligned with Red Bull's global, national, and regional business and brand objectives.
Responsibilities:
- Lead the development of a comprehensive, long-term Culture Marketing strategy
- Own the regional Culture Marketing portfolio and investment choices
- Serve as the primary thought leader on cultural trends and emerging consumer behavior
- Build and evolve distinctive, ownable Culture platforms
- Define clear objectives and success measures for Culture initiatives
- Set the strategic direction and provide executive oversight for flagship Red Bull-owned events
- Ensure major initiatives are designed from the outset with integrated consumer, product, content, communications, and commercial objectives
- Cultivate and manage high-level relationships with artists, creators, opinion leaders, cultural organizations, and other key stakeholders
- Build, lead, and mentor a high-performing Culture Marketing team
- Lead integrated planning across Brand, Media Network, Communications, Field Marketing, Sports, Partnerships, and Sales
Requirements:
- 10+ years of progressive marketing experience, with significant experience in culture, lifestyle, brand, experiential, entertainment, or related marketing disciplines
- Proven track record of setting strategy and leading large-scale, innovative, multi-market Culture Marketing programs and portfolios
- Deep understanding of traditional and non-traditional brand marketing and how culture, creators, content, events, product, and community intersect to build brand relevance
- Strong knowledge of cultural ecosystems and consumer behavior
- Experience overseeing complex live experiences, event production, and partnerships
- Strong network of relationships across the culture space
- Demonstrated success managing significant budgets and portfolios
- Exceptional people leadership and the ability to influence senior leaders and cross-functional teams
- Bilingual preferred, English/Spanish
Benefits:
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement