Description
We are seeking an analytical, highly organized, and collaborative Senior Content Marketing Manager to spearhead the end-to-end roadmap, execution, and continuous optimization of content marketing initiatives for our global portfolio of brand and product narratives.
This senior role centers on shaping, executing, and refining our global B2B content marketing engine. The ideal candidate blends advanced project management expertise, analytical proficiency, creative vision, and commercial acumen, possessing a deep understanding of multi-channel B2B content formats and knowing how to leverage them to achieve our marketing objectives.
Responsibilities:
- Drive global content planning across brand programs and multi-vertical initiatives, establishing an integrated, multi-channel editorial roadmap aligned with organizational revenue and marketing goals.
- Design and execute full-funnel, multi-platform asset distribution strategies to maximize reach, engagement, and conversion across target demographics.
- Partner closely with cross-functional global teams including the brand team, country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials.
- Collaborate closely with our Content Lead to build our global content strategy and engine.
- Construct comprehensive project roadmaps detailing resource allocation, timeline milestones, and delivery benchmarks. Prioritize workflows to keep complex, multi-stakeholder programs running smoothly and on schedule.
- Oversee both internal copywriters and external (agency) partners, maintaining strict adherence to guidelines and brand standards while upholding editorial quality.
- Brief, review and manage video content.
- Conceptualize and establish scalable content franchises, recurring series and repeatable formats to drive audience retention and brand affinity over time.
- Manage scheduling, copyediting, publishing for various platforms to ensure quality, clarity, consistency, and discoverability.
- Conduct systematic content audits and performance tracking, translating analytics into actionable insights for benchmarking and continuous improvement.
- Support on identifying opportunities to scale content production through automation.
- Monitor evolving industry shifts, media consumption habits, and B2B marketing best practices to pioneer new formats and maintain market leadership.
Requirements:
- Experience: 8+ years leading content marketing strategies, ideally within enterprise SaaS, fintech, or commercial financial tech.
- Strategic mindset: You look beyond individual assets to see how content impacts business growth.
- AI fluency: You naturally integrate modern AI tools into your daily workflow to scale production, enhance workflow velocity, and elevate creative ideation.
- Video storytelling experience: Skilled in shaping narrative-driven video assets.
- Media and content ecosystem fluency: Comprehensive grasp of modern media consumption patterns across B2B audiences.
- Master storyteller: Possess exceptional editorial instincts and a journalistic approach to topic discovery.
- Audience-centric: Genuinely curious about customer behaviors, decision-making dynamics, and merchant pain points.
- Strong owner and collaborator: You thrive in a fast-paced, flat environment and take full ownership of your work.
- Operational excellence: Demonstrate sharp project management instincts with a track record of managing multi-track priorities, meeting tight deadlines, and delivering exceptional work in an iterative environment.
- Language skills: Native or complete professional fluency in English.