Description
Join Razer's global mission to revolutionize gaming. As a Director, D2C Digital Marketing, you will lead the development and execution of Razer's direct-to-consumer digital growth strategy, driving revenue, customer acquisition, market expansion, and customer lifetime value.
Key Responsibilities
- Own the Growth Agenda for Razer.com: Develop and execute a global digital growth strategy that expands ecommerce revenue, customer acquisition, and customer lifetime value.
- Drive Direct-to-Consumer Ecommerce Growth: Lead initiatives that accelerate revenue growth across Razer.com and strengthen the direct-to-consumer business.
- Expand Customer Acquisition and Market Opportunity: Develop scalable acquisition strategies that increase penetration across existing and new customer segments.
- Increase Customer Value and Retention: Develop strategies that increase customer lifetime value and strengthen customer affinity with the Razer ecosystem.
- Lead Commercial Performance Management: Establish a rigorous performance management framework focused on revenue, profitability, and growth.
- Influence Enterprise Growth Strategy: Serve as a strategic advisor to senior leadership on digital growth opportunities, customer trends, and market dynamics.
Pre-Requisites
- Proven track record of leading digital marketing and ecommerce organisations that have delivered significant business growth.
- Strong commercial mindset with the ability to connect marketing investment directly to revenue, profitability, and enterprise value.
- Deep understanding of performance marketing, customer acquisition, CRM, ecommerce, conversion optimisation, and growth strategy.