Description
We are looking for a unique talent to lead the next stage of Oatly's evolution in Shopper Marketing and Omnichannel as our Senior Manager, Shopper Marketing & E-Commerce.
This role sits at the intersection of Sales, Marketing, E-Commerce, and Customer Strategy. The ideal candidate brings deep shopper marketing experience from a major consumer packaged goods company and has a passion for turning insights into impactful programs that influence shoppers across physical and digital touchpoints.
Shopper Marketing (50%)
- Lead development and execution of customer-specific shopper marketing strategies across Oatly US Retail
- Build annual customer marketing plans that align brand objectives with retailer priorities and growth opportunities
- Create and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channels
- Partner closely with Sales and Category Management teams to support customer line reviews, new item launches, seasonal programs, and growth initiatives
- Manage shopper marketing budgets and evaluate program effectiveness through sales, incremental volume, ROI, and conversion metrics
- Collaborate with Brand Marketing to ensure national campaigns are translated into effective retailer activation plans
- Develop compelling sales materials and retailer growth stories rooted in shopper insights and category trends
- Manage agency partners responsible for retail media, shopper activation, and creative development
Omni-Channel & E-Commerce (50%)
- Build a scalable omnichannel growth strategy that expands consumer reach and drives incremental sales
- Own commercial performance and growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platforms
- Partner with the Brand team, agencies, and retail media partners to develop and optimize digital advertising programs that drive traffic, conversion, and repeat purchase
- Identify opportunities to improve digital shelf performance, content, ratings and reviews, search visibility, and conversion
- Work cross-functionally to establish and optimize routes-to-consumer, fulfillment processes, and operational capabilities required to support growth
- Monitor and report on e-commerce sales performance, profitability, and key marketing metrics
- Develop annual omnichannel growth plans and provide recommendations for future investment opportunities
Requirements
- Bachelor's Degree Required
- 8+ years of CPG experience, with direct ownership of Shopper/Omni-Channel Marketing or E-commerce function
- Proven track record planning and executing retailer-specific marketing programs that delivered measurable sales results
- Experience partnering directly with retail sales teams and major national retailers
- Strong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystems
- Experience managing agency relationships and marketing budgets
- Demonstrated analytical skills with the ability to turn performance data into actionable recommendations
- Experience supporting Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platforms
- Exposure to emerging commerce channels, including social commerce and TikTok Shop
Nice to Have
- You feel connected to our mission of encouraging health, sustainability, and transparency
- You are a self-starter who doesn't need direct supervision to motivate you for success
- You are ready to make your mark in a smaller, growing brand, leveraging your experience to deliver amazing results and build an outstanding company
- You have an entrepreneurial spirit in that you're comfortable with ambiguity and are energized by the process of building something lasting from the ground up
- You enjoy sharing your quirkiness and talents with your coworkers
What We Offer
- Flexible vacation (take it when you need it)
- Really great benefits (yes, pet insurance is in there)
- Paid volunteer days off throughout the year (doing good is fun)
- Free six-packs of oatmilk
- Genuinely great coworkers who are rooting for each other and the company to thrive
Salary
- Our good-faith estimate for base salary is $135,000.