Description
Working as a Senior Manager, Digital Marketing Strategy at Target means helping to create a seamless online shopping experience for guests. You will lead the development of guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences.
Core Responsibilities
- Develop cohesive digital marketing strategies for sitewide or category experiences and mobilize team to execute those strategies.
- Drive the development and execution of content strategies, partnering with peers across Marketing & Digital to ensure alignment of overall channel strategies.
- Monitor, understand, and utilize data and key metrics from varied sources to optimize short-term performance and to inform long-term strategies.
- Leverage your strong written and verbal communication skills to onboard partners & leaders to your strategies.
- Embrace a founder's mindset, continuously identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guest & team.
- Maintain a strong sense of accountability for delivering financial results through marketing levers, ensuring strategies align to goals.
- Promote and model key Target behaviors, champion diversity and inclusion, and create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive.
Requirements
- 4-year college degree or equivalent experience
- 8+ years e-commerce experience
- Deep business acumen with an entrepreneurial, revenue-generating mindset
- Strong technical acumen and creative sensibility
- Excellent understanding of mass merchandising, retail, e-commerce and multi-channel retailing
- Demonstrated experience in strategic and cross-functional influence, planning and execution
- High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
- Strong written and verbal communication skills with the ability to present to varying levels of leadership