Senior Director Marketing - COPD

This pivotal leadership opportunity is part of one of BBU's top launches and contributes to our 2030 ambition.

As the US Senior Marketing Director, you will be accountable for US brand strategy and launch excellence, partnering across an XF team to deliver a first-class COPD launch.

Key responsibilities include:

• Developing, socializing, and refining the global brand strategy, value proposition, and positioning for COPD
• Translating strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives
• Designing, piloting, and scaling signature initiatives to accelerate adoption and sustain growth
• Building strong, trust-based partnerships with US Launch Lead and Regional Leads
• Integrating clinical, real-world, competitive, and market access insights to guide strategy
• Defining segmentation, targeting, and omnichannel strategy to optimize HCP and patient engagement
• Embedding AI-powered capabilities responsibly across planning, content operations, and analytics

Requirements include:

• Significant experience launching biologics and delivering end-to-end brand leadership in specialty care
• Deep knowledge of commercial strategy and core methodologies
• Proven track record engaging external stakeholders and converting insights into actionable strategies

Total Rewards: The annual base pay for this position ranges from $231,988.80 to $347,983.20. Our positions offer eligibility for various incentives, including short-term incentive bonuses, equity-based awards, and commissions.