Description
Premion is seeking a strategic and agile Sales Planner to join their high-performing Sales Planning team. The role involves crafting compelling media plans, proposals, and pricing strategies for clients, ensuring alignment with client objectives and platform capabilities.
Responsibilities:
- Develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more
- Manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds
- Serve as a go-to expert on DSP product offerings, especially within the DSP platform
- Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks
- Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs
- Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies
- Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in
- Support audience-first storytelling by translating RFP requests into targeted media strategies
- Identify inefficiencies and contribute to continuous improvement across planning systems, workflows, and tools
- Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features
Requirements:
- Bachelor's degree in Marketing, Business, Media, or a related field
- 3+ years of experience in pre-sales, digital media planning, DSP buying, or account management
- Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models
- Familiarity with media planning tools, inventory forecasting logic, and proposal software
- Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred
- Detail-oriented with exceptional communication, time management, and stakeholder management skills
- High adaptability in fast-paced, evolving digital environments
Benefits:
- Comprehensive benefits package including medical, dental, and vision coverage
- 401(k) program with company match
- Paid Time Off (PTO) and paid holidays
- Access to Teladoc and Spring Health services