Description
RBC Direct Investing is building the next generation of self-directed investing products and experiences. As a Manager, Digital Product Marketing, you will drive the modernization of their website, manage their content management platform, and ensure their web content is optimized for search engines and AI-powered discovery.
Responsibilities:
- Drive website transformation initiatives, including page redesigns, content migrations, and platform upgrades
- Support large-scale website projects, such as CMS migration and site-structure optimization
- Partner with Digital and external vendors to deliver website transformation projects on time and within scope
- Day-to-day operation of the content management system, including page creation and publishing workflows
- Serve as a CMS power user and subject-matter expert
- Structure content for discoverability across search engines and AI-powered answer engines
- Conduct content audits and gap analyses to identify opportunities for improvement
- Monitor and report on website performance, including organic traffic and search visibility
- Collaborate with Product, Marketing, Design, and Legal & Compliance teams to align web transformation initiatives with business priorities
Requirements:
- 3+ years of experience in web content management, digital marketing, or web experience roles
- Hands-on experience with content management systems, including page templates and workflows
- Strong knowledge of SEO fundamentals, including on-page optimization and technical SEO
- Experience with answer-engine optimization (AEO/GEO) and AI search engines
- Strong analytical skills, including web analytics and reporting dashboards
- Excellent collaboration and stakeholder management skills
Nice to have:
- Experience with Adobe Experience Manager (AEM)
- Familiarity with schema markup, structured data, and semantic content modeling
- Knowledge of content personalization, A/B testing, and conversion rate optimization
What we offer:
- Competitive compensation and comprehensive Total Rewards Program
- Leaders who support your development through coaching and managing opportunities
- Dynamic, collaborative, and high-performing team
- Opportunity to own the web transformation of RBC Direct Investing's digital presence