Description
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
About the Managed Marketing Team: ToastIQ Grow pairs restaurants with a dedicated Marketing Success Manager to build strategy, execute weekly multi-channel campaigns (Email, SMS, Social, Offers/Promos, Loyalty, Gift Cards, SEO/Presence), and analyze results,ultimately helping restaurants improve their marketing operations, save time, and grow first-party demand.
As Director, Marketing Services, you will own Toast’s managed marketing program from end to end. You’ll set the strategy, service model and operating standards for the business, and lead a team of Managers who each run a team of Marketing Success Managers.
Responsibilities:
- Set program vision and strategy. Own the multi-year roadmap for Managed Marketing, including service tiers, packaging, delivery model, and how human expertise, automation and AI fit together.
- Build and lead a leadership team. Hire, develop and retain a strong bench of Managers.
- Own program performance and economics. Be accountable for program KPIs such as customer outcomes, retention, expansion and attach, CSAT/NPS, delivery SLAs and cost to serve.
- Design an operating model that scales. Build the structure, workflows and governance needed to grow the program.
- Build mechanisms for insight and accountability. Define the program’s metrics framework, dashboards and business review rituals.
- Own quality, risk and escalations. Set the quality bar and compliance framework.
- Champion the customer and the story. Turn program learnings, customer insights and success stories into inputs for product roadmap, go-to-market and executive communications.
Requirements:
- 7–10 years in marketing or marketing services, including 3+ years managing people in a delivery or account-management context.
- Demonstrated success running multi-channel programs across Email, SMS, Social, Offers/Promos, Loyalty, Gift Cards.
- Process-oriented leader with a track record of building playbooks, SLAs, and QA mechanisms that scale.
- Strong marketing craft (strategy + execution) and coaching ability.
- Analytical, data-driven decision maker.
- Exceptional communicator and relationship-builder across functions.
The base salary range for this role is: Zone A $181,000-$290,000 USD Zone B $157,000-$251,000 USD Zone C $142,000-$227,000 USD