Description
The Director of Business Marketing leads strategic marketing for RBC Capital Markets' Canadian businesses. You drive business growth by translating strategic priorities into integrated business and product marketing programs.
Responsibilities:
- Develop and execute the annual Canadian business marketing plan aligned with strategic initiatives.
- Partner with business leaders to develop positioning, naming, value propositions, and messaging for Canadian-led platforms and capabilities.
- Play a central role in developing marketing activation plans and executing marquee Canadian events.
- Own deal promotion tactics and strategy for the Canadian market.
- Develop and deliver sales enablement tools that empower the firm and specific business groups.
- Partner with the Content & Insights team to transform Canadian insights into targeted campaigns aligned with business priorities and core content themes.
- Lead strategic planning, budget development, execution, and reporting for marquee global marketing programs where Canada plays a key role.
Requirements:
- 12+ years in B2B financial services marketing, including 5+ in capital markets or investment banking.
- Fluent in M&A, ECM/DCM, league tables, sales and trading, and the regulatory constraints on deal and performance marketing.
- Strategic mindset with the ability to think creatively and tactically to drive business outcomes.
- Product marketing track record: has positioned and launched platforms or capabilities to institutional and corporate buyers to drive adoption.
- Commercial judgment: prioritizes against revenue impact and says no with a rationale.
- Builds trust fast with senior executives; comfortable in a matrix with global and enterprise stakeholders.
- Leads and develops a team; manages budget and agencies with discipline.
- Data-literate and AI-fluent: uses measurement to steer, and adopts AI tooling to raise the team's output.
- Bilingual English/French is an asset given Québec coverage.
Benefits:
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
- Flexible work/life balance options.