Cold Email Specialist / Outbound Infrastructure Operator

Cold Email Specialist / Outbound Infrastructure Operator

About the Role

We are looking for a Cold Email Specialist who lives and breathes outbound. This is not a generic VA role. We're looking for someone who understands the entire cold email ecosystem — from inbox infrastructure and deliverability to copy testing and reply optimization.

Responsibilities

Cold Email Campaign Execution

• Build and launch cold email campaigns across multiple client accounts
• Write and test high-performing cold email copy
• Run A/B tests across messaging angles, CTAs, and sequences
• Optimize campaigns based on real performance data

Deliverability & Infrastructure

• Set up and manage sending infrastructure (domains, inboxes, warmup)
• Monitor inbox placement, domain reputation, and sending limits
• Diagnose deliverability issues and resolve them quickly
• Maintain healthy sending environments at scale

Campaign Scaling

• Operate campaigns across multiple inboxes and domains
• Scale outreach while maintaining reply quality
• Implement sending schedules, inbox rotation, and sequencing logic

Lead Data & Enrichment

• Build and manage targeted prospect lists
• Use tools like Apollo, Clay, or similar enrichment platforms
• Ensure high-quality targeting and segmentation

Performance Tracking

• Track metrics such as reply rates, positive responses, booked meetings, and deliverability indicators
• Continuously refine campaigns based on performance

Requirements

Required Skills

• Strong experience using Instantly AI
• Proven experience running multi-inbox cold email campaigns
• Strong understanding of email deliverability
• Experience managing domains, inbox warmup, and sending limits
• Cold email copywriting skills
• Experience with Apollo, Clay, or enrichment workflows
• Ability to run multiple campaigns simultaneously

Nice to Have

• Agency outbound experience
• Experience managing 100+ inbox infrastructure
• Experience with AI-assisted copy testing
• Familiarity with outbound analytics tools

What Success Looks Like

Within the first 90 days:

• Campaigns launched successfully
• Infrastructure stable and scalable
• Deliverability maintained at healthy levels
• Reply rates consistently improving

Ideal Candidate

This role is perfect for someone who:

• Has run cold email campaigns at scale
• Understands deliverability deeply
• Is obsessed with improving reply rates
• Thinks like a growth operator, not an assistant

If you believe you are the type of person who can build and scale cold email infrastructure, we’d love to hear from you.