Description
We're looking for a results-driven, hands-on Senior Partner Marketing Manager to lead and execute partner marketing across Australia and New Zealand. This role is responsible for designing and delivering integrated partner marketing programs that drive partner-sourced pipeline, accelerate revenue growth, and strengthen partner engagement across Cloudflare's security and connectivity solutions.
You will be laser-focused on growing partner revenue, activating and scaling repeatable joint go-to-market programs, and embedding partner marketing into the region's broader growth strategy. Working closely with regional partners, partner sales, and internal marketing teams, you will execute high-impact campaigns, build strong partner communities, and optimize performance through data-driven insights.
The ideal candidate is a highly motivated self-starter with proven experience in B2B and cybersecurity partner marketing, strong attention to detail, and a passion for working across diverse partner ecosystems. You thrive in fast-growth environments, are obsessed with measurable results, and consistently turn strategy into tangible outcomes.
Key responsibilities include:
- Stakeholder Collaboration: Partner with regional Partner Sales Directors, Partner Account Managers, and internal marketing teams to align marketing activities with regional targets and business priorities.
- MDF Coordination: Manage the Market Development Funds (MDF) program, including partner submissions, timely execution, and ROI reporting for all partner activities.
- Partner Marketing Execution: Execute joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption.
- Marketing Content Localization: Adapt global marketing campaigns and assets for local partners, tailoring messaging to cultural and business nuances in APAC.
- Performance Tracking & Reporting: Monitor KPIs for partner programs, provide insights, and recommend optimizations to leadership.
- Partner Relationship Management: Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare strategy.
- Cloudflare Brand Ambassador: Represent Cloudflare at partner events and industry conferences, serving as a brand ambassador and solution expert.
This role requires a strong understanding of enterprise cybersecurity challenges across APAC, as well as experience managing MDF and budgets, with a focus on data-driven decisions and ROI analysis.