Description
We're looking for a Social Media Lead to join our Communications team. As a Social Media Lead, you'll lead our social media channels across LinkedIn, Instagram, X, and Facebook to increase brand awareness, followers, and engagement. You'll write copy for social that's aligned with Plaid's brand voice and tone, design social creative using templates and brand-approved graphics, and manage an editorial calendar that aligns with Plaid's brand moments and campaigns.
You'll engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers. You'll monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways. You'll analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.
You'll build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more. You'll write social posts for members of our leadership team to engage their networks around announcements and brand moments. You'll lead creative brainstorming sessions to find new opportunities to tell Plaid's story via social media.
As a Social Media Lead, you'll become an expert on telling the stories of our customers and employees to showcase our strong network and connections. You'll provide feedback on creative concepts and ways to translate this into social-first content.