VP, LAC VCS Head for CarCam

Visa is seeking a strategic leader to drive growth in its Commercial LMM and SMB segments in the Central America and Caribbean (CarCam) region. The successful candidate will be responsible for executing the go-to-market strategy, building senior relationships with external stakeholders, and influencing strategic deals to advance the Commercial LMM and SMB strategy.

Key Responsibilities

• Execute the go-to-market strategy for the Commercial and SMB segments, focusing on customer acquisition, portfolio activation, retention, and revenue expansion.
• Lead and work in partnership with high-performing teams across sales, partnerships, and in-market account managers, with a focus on delivering solutions to SMB and mid-market clients.
• Develop segmentation and prioritization strategies to identify high-value industries and customer profiles for targeted outreach.
• Build and maintain senior relationships with a wide range of external stakeholders, including traditional industry leaders and emerging disruptors, to open new channels for distribution and innovation.
• Influence the structure of major consumer and enterprise deals to incorporate explicit incentives, terms, or co-marketing efforts that advance the Commercial LMM and SMB strategy.
• Collaborate with Product, Marketing, and Customer Success to ensure that offerings and messaging resonate with target markets.
• Use data and performance insights to continuously refine strategy, improve forecasting, and identify opportunities for cross-sell and upsell.
• Represent the voice of the LMM/SMB segments internally to ensure alignment across all business functions and strategic priorities.

Qualifications

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g., Masters/MBA/JD/MD) or at least 8 years of work experience with a PhD.
• Bachelor’s degree in Business, Marketing, Strategy, or a related field; MBA or equivalent preferred.
• 8+ years of progressive leadership experience in commercial strategy, partnerships, business development, or sales , preferably with exposure to both incumbent enterprises and disruptive startups.
• Demonstrated success in building and scaling LMM and SMB segments.
• Proven ability to negotiate and influence strategic deals, aligning multiple stakeholders to deliver mutually beneficial outcomes.
• Strong executive presence with excellent communication and stakeholder management skills.
• Data-driven mindset with experience in CRM, P&L management, and analytics tools.

Salary Information The estimated salary range for this position is $309,100.00 to $540,900.00 USD per year, which may include potential sales incentive payments (if applicable).

Benefits Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.