Description
The Consumer Bank Marketing Technology group at Capital One is seeking a Senior Associate Marketing Automation Specialist to collaborate with marketing and product teams to design, build, and launch campaigns using Salesforce Marketing Cloud (SFMC).
The successful candidate will have experience in using SFMC or similar marketing automation tools, with sound working knowledge of journey building and campaign execution.
Key responsibilities include:
- Partnering with Marketing Strategy and Product leads to design, build, and optimize SFMC multi-channel marketing campaigns and customer journeys
- Bringing expertise in personalization rules, dynamic email content, and advanced segmentation logic to deliver highly customized campaign experiences
- Performing comprehensive pre-deployment QA testing to ensure data accuracy and proper rendering
- Helping define platform metrics and analyzing system health
- Monitoring and evaluating marketing campaign performance
- Collaborating with engineering and MarTech partners to enable new platform integrations
- Gathering campaign requirements and managing delivery following Scrum methodologies
The ideal candidate will have:
- Effective communication, facilitation, presentation, and interpersonal skills
- Aptitude to manage projects, expand knowledge, and learn new skills and technologies
- Self-motivated, collaborative, responsive, organized, and able to work independently
- Ability to meet deadlines and handle multiple priorities
- Analytical problem-solving skills
Basic qualifications include:
- Bachelor’s Degree or military experience
- At least 2 years of experience with marketing automation & orchestration tools
Preferred qualifications include:
- 3+ years of experience with SQL and AmpScript
- Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Content Builder, Automation Studio, and Advertising Studio
- Experience working with Agile methodologies
- Experience working with cross-functional teams in a matrixed environment
- Experience working with Risk Management teams
- Salesforce Marketing Cloud Certification
The salary range for this role is $96,500 - $110,100 per year for McLean, VA and $87,700 - $100,100 per year for Wilmington, DE.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support total well-being.
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