Senior Manager of Marketing Strategy

We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.

As the Senior Manager of Marketing Strategy on our CVS Media Exchange business, you'll work across the Enterprise to build and package up sales opportunities for our fast-growing retail media network.

Your aim is to maximize advertiser & CVS goals including: campaign performance, media investment, increased trips and programs specific to our Pharmacy offering.

Responsibilities include:

• Serving as a key stakeholder for the CMX business specifically for Pharma, driving alignment across Marketing, Enterprise teams, and cross-functional partners to advance shared business priorities.
• Identifying revenue-driving opportunities that integrate advertiser and CVS marketing goals, bringing to life win-win scenarios through uniquely curated occasions throughout the year.
• Leading cross-functional meetings to socialize progress, demonstrate value and bring others along on our exciting journey.
• Assessing the landscape, gathering input from appropriate partners, exploring feasibility and producing project deliverables.
• Creating pharma sales stories using your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy.

Requirements:

• 7+ years of marketing experience with a foundation of business, retailer, Pharmacy, and consumer understanding
• Experience in Consumer Healthcare and Pharma
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of digital marketing experience including examples of testing and validating new opportunities
• Experience managing multiple stakeholders and cross-functional teams to achieve aggressive organizational goals
• Experience partnering with legal and corporate communications teams to navigate review, approval and external communications processes in a highly regulated environment
• Comfort mining and utilizing data for strategy case creation and sales collateral
• Track record managing marketing and media sales collateral, presentations, reports, case studies, project plans, and other high-visibility strategic materials

Preferred Qualifications:

• Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan
• Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels
• Ability to work within organizational constraints, knowing when to operate within an existing framework and when to push for change
• Excellent communication skills that can be articulated in forms across a diverse audience base
• Creative problem solver who can incorporate new insights into existing plans, surface risks early and act decisively and independently

Education:

• Bachelor’s degree in Business, Marketing or related field or equivalent required
• MBA preferred

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office 2 or more days a week: Boston, MA, Wellesley, MA, Woonsocket, RI, New York, NY, or Chicago, IL. Travel requirement is up to 25%.