Lead Marketing Specialist

We are seeking a Lead Marketing Specialist to develop and execute marketing strategies to drive brand awareness and sales within a specific country or region.

Your Contribution:

• Adapt global and regional marketing strategies to the cultural and competitive reality of the cluster.
• React quickly to local market volatility, pricing dynamics, and competitor movements.
• Align local Sales, GTM, Operations, and Finance into one unified execution plan.
• Leverage turnkey campaigns from the regional team to focus deeply on high-impact field activations, local brand partnerships, and community building.
• Build and nurture relationships with local creators, managing mid-tier to nano influencers to drive authentic, localized storytelling.
• Ensure local execution aligns with the global brand voice across all touchpoints.
• Define account-specific KPIs and manage external agencies to ensure a best-in-class and cost-effective execution of the required services.
• Oversee quality of execution, and provide coaching and feedback as needed.
• Develop creative content and stories to engage with media, communities, and influencers.
• Drive cross-country collaboration, share best practices, and adapt successful activities for execution in other countries or channels.
• Define, manage, and control investments for partners, ensuring relevant ROI and success parameters.

Your Qualifications and Skills:

• 6+ years of marketing experience in an IT or Consumer Goods environment with a recognized A-brand company.
• Strong marketing planning experience and comprehensive understanding of the retail and e-tail market environment.
• Strong project management skills, detail-oriented, and highly organized.
• Fluent in English.
• Solid presentation and negotiation skills and ability to manage relationships with key retail partners.
• Experience in building and leveraging content creation strategies and engaging with influencers.

At Logitech, we empower collaboration and foster play through a flexible hybrid work model that supports productivity and connection from anywhere. Our strength lies in our people and our inclusive culture, where diversity is valued and differences celebrated.