Description
Electronic Arts is seeking a Search Strategist to ensure EA Help content is both technically sound and optimized for how players search - across traditional search engines and emerging AI platforms like ChatGPT, Gemini, and Bing Copilot.
The successful candidate will monitor Core Web Vitals and site health, drive prioritization, and influence teams to implement scalable improvements using tools such as CrUX, Lighthouse, and Screaming Frog.
Key responsibilities include:
- Monitoring and improving site health and search engine optimization
- Translating search, AI visibility, and site health requirements into clear technical documentation
- Acting as the SEO technical lead across launches and ongoing improvements
- Recommending and validating schema enhancements across Help content
- Running regular SEO audits and flagging technical blockers
- QA Help content structure for AI answerability and SEO best practices
- Applying E-E-A-T principles to enhance content credibility and player trust
- Conducting keyword and prompt research to uncover optimization opportunities
- Defining and scaling internal linking strategies
- Tracking off-page link health and recommending backlink improvements
- Analyzing competitor citations in AI platforms
- Evolving the AI formatting playbook and driving adoption
- Supporting game launches with SEO readiness QA
- Leveraging AI tools to identify scalable visibility opportunities
The ideal candidate will have 3+ years of experience in SEO, search strategy, or digital optimization roles, with exposure to technical SEO, on-page optimization, and content-led search performance. They will also have hands-on experience working with enterprise-scale SEO and analytics tooling, a strong understanding of technical SEO fundamentals and AI search systems, and the ability to evaluate, structure, and improve Help content for clarity, discoverability, SEO performance, AI answerability, and trust.
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