Lead Social & Content Specialist

This is a defining role for an ambitious, strategic creative ready to elevate and amplify NEXT’s employer brand across digital channels. As the Social Content Lead, you will be the guardian and primary voice of our brand across our social ecosystem, championing the @lifeatnext narrative to attract top-tier talent across the entire business.

You will report directly to the Recruitment Services Manager and lead the execution of high-impact, company-wide social media strategies that showcase our workplace culture and drive talent acquisition across Head Office, Product, Warehouse, Retail, and Call Centres.

Your responsibilities will include:

• Developing and delivering forward-thinking short- and long-term content strategies across all social platforms
• Leading and executing innovative organic and paid social campaigns
• Overseeing and managing paid social budgets and campaigns
• Creating high-quality multimedia assets
• Directing the @lifeatnext always-on content calendar
• Tracking and evaluating platform performance
• Serving as an internal consultant to operational leaders
• Fostering a collaborative, data-driven learning culture within the social media team

You will need to have:

• Extensive background leading social media strategies, community engagement, content ideation, and end-to-end campaign execution
• Proficiency in Adobe Creative Suite
• Hands-on experience setting up, running, and optimising paid social campaigns
• Outstanding written communication and copywriting skills
• Experience in analysing engagement data and performance marketing
• Confident presentation skills
• Proactive experience leveraging AI tools to enhance content ideation, workflow efficiency, copy refinement, and creative production

Benefits include:

• 25% off most NEXT, MADE, Lipsy, Gap, and Victoria's Secret products
• Company performance-based bonus
• Sharesave scheme
• On-site Nursery available
• 10% off most partner brands and up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at Staff Shops
• Restaurants with great food at amazing prices
• Access to a digital GP and other free health and wellbeing services
• Free on-site parking
• Financial Wellbeing
• Apprenticeship opportunities
• Direct to Work discounts
• Support Networks
• Wellhub discounted gym memberships