Content Strategist

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

The Content Strategist decides what the team makes and why. This role sets direction across all content streams by defining audiences, prioritizing based on business impact, and building the measurement framework that proves (or disproves) the work is paying off.

Core responsibilities:

• Define content strategy, pillars, and priorities within each stream, tied to concrete business goals (pipeline generation, developer adoption, retention, brand awareness)
• Build audience segmentation per stream
• Own the measurement framework and reporting
• Translate strategy into concrete briefs
• Present content performance and ROI to stakeholders
• Drive content calendar development and planning
• Explore new content opportunities and channels
• Present ROI and performance insights to leadership
• Collaborate with Growth Marketing on messaging strategy

Qualifications:

• 5+ years of experience in content strategy, content marketing, or a closely related discipline
• Experience with SEO, analytics tooling, and attribution modeling
• Track record connecting content output to business outcomes
• B2B or technical industry experience is a strong plus

FULL-TIME EMPLOYEES AT COHERE ENJOY THESE PERKS:

• A weekly lunch stipend of $75 or equivalent in local currency
• Full health and dental benefits
• RRSP matching, 401K, Pension Scheme
• 100% Parental Leave top-up for up to 6 months
• Annual enrichment benefits
• 6 weeks of paid vacation
• Budget for traveling to other offices

HOW AND WHERE WE WORK:

• Cohere is remote-friendly, with offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul
• For those in the office: daily lunch program, snacks, and community events
• For those not near an office: co-working benefit and $500 home office stipend