Braze Solutions Architect, In-App Marketing

Cricut is seeking a technically skilled Braze Solutions Architect to join its Omni-Channel Marketing team. This hands-on role builds and manages Braze canvases, in-app messages, content cards, banners, and ad placements across Design Space desktop, iOS, and Android apps.

The role supports a growing portfolio of in-app marketing programs across the business, with a key focus on subscription growth. Key responsibilities include recurring campaign execution, technical change management, and international scaling through multilingual content and localization workflows.

Responsibilities:

• Build, QA, launch, and manage Braze canvases, campaigns, and in-app placements, with a focus on subscription acquisition, conversion, and retention.
• Manage ad updates and change requests across business teams, including content rotations, audience eligibility, placement configuration, release schedules, and testing.
• Develop and troubleshoot HTML, CSS, JavaScript, and Braze Liquid for dynamic, personalized experiences.
• Manage multilingual content and localization workflows, including translations, language variants, fallback logic, and market-specific targeting.
• Configure segmentation, behavioral triggers, and Canvas logic to support relevant messaging across the customer journey.
• Coordinate requirements, placements, and timing across local and international business teams, partnering with Engineering, Subscriptions, Product, DTC, UX, and Data on technical implementation.
• Perform QA across app clients and languages, validating rendering, targeting, deep links, personalization, and tracking.
• Execute A/B and multivariate tests, monitor performance, and recommend improvements.
• Maintain reusable templates, documentation, and QA and change-management processes.

Qualifications:

• 5+ years of experience in marketing technology, technical campaign operations, or solutions architecture.
• Hands-on Braze experience building and managing Canvases, campaigns, segmentation, personalization, and in-app messaging required.
• Ability to translate business requirements into technical solutions and manage recurring releases across teams and markets.
• Proficiency in HTML/CSS and JavaScript, including the ability to independently modify and troubleshoot code.
• Experience with Braze Liquid for dynamic content and personalization.
• Strong technical understanding of SDK concepts, event-driven data flows, deep linking, and QA across desktop and mobile apps.
• Experience managing multilingual campaigns or localization workflows.
• Strong problem-solving, communication, documentation, and organizational skills.
• Experience translation management platforms, API and webhook integrations preferred.
• Experience using AI tools and Model Context Protocol (MCP) servers to automate workflows and support technical troubleshooting preferred.

Additional Information: Cricut offers competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support wellness and passions.