Description
We are seeking a Paid Audio Specialist to join our marketing team at Wise. As we expand our audio advertising across new networks, platforms, and geographies, we need an organized, data-driven specialist to own the operational and analytical framework behind our global audio program.
In this role, you will manage day-to-day campaign operations, including trafficking creative and managing vendor billing, monitoring performance metrics, and optimizing live campaigns. You will work closely with the Paid Audio team, in-house analysts, and external media/ad tech partners to synthesize audio channel data into actionable insights, communicate cross-channel learnings, and help evaluate new opportunities for growth.
Your responsibilities will include:
Operations & Campaign Management
- Owning all operational aspects of Wise's audio advertising program, including campaign setup with media partners and ad tech vendors, trafficking creative assets, and processing billing and invoicing.
- Maintaining direct day-to-day relationships with publishers, agencies, and ad tech partners.
- Monitoring campaign performance, tracking key KPIs, and making recommendations for optimizations to hit targets.
Data Management & Cross-Channel Communications
- Collaborating with our in-house marketing analyst team to surface and understand audio channel data in an accessible and actionable way.
- Building and sharing monthly reporting with internal and external stakeholders.
- Communicating with other channels across the marketing tribe to share insights and learnings to help maximize campaign performance and uncover additional testing opportunities.
Expansion & New Opportunities
- Assisting with scoping and sizing opportunities with new media partners, new audio platforms, and new markets.
- Thinking innovatively as a marketer within a rapidly growing and still maturing marketing channel.
- Keeping informed of audio industry trends and developing subject matter expertise to support the Paid Audio team's global scaling ambitions.
To be successful in this role, you should:
- Have at least 1 year of experience working in digital marketing and/or offline marketing.
- Be a curious and quick learner, a problem solver with a strong analytical mindset, and eager to use data to improve campaign performance.
- Be a clear communicator, with the ability to present and share information effectively with different teams.
- Be organized with strong attention to detail.
- Be a self-starter who thrives on autonomy.
Additional skills we'd value include:
- Familiarity with audio measurement and attribution platforms like Podscribe, Magellan, Claritas etc.
- Experience with Google Analytics, Lightdash, or similar data visualization tools.
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