Marketing Specialist, Field Marketing

We are seeking a Marketing Specialist, Field Marketing to join our team in Portland, Oregon.

As a Marketing Specialist, Field Marketing, you will be responsible for developing and implementing marketing strategies to promote our brand and products.

Responsibilities

• Turn data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.
• Monitor consumer perception about the brand and products, with a focus on the younger segment of the target group.
• Steer activities throughout the year by reviewing data and consumer insights on a regular basis.
• Develop and implement the country-specific advertising plan, ensuring the effective integration of digital and social media and amplification across owned, earned and paid media.
• Manage creative and media agency partners to ensure high-quality execution and value.
• Identify country-specific product and packaging needs and lead the development and implementation of launch proposals in close collaboration with Sales, Finance and HQ.
• Create branding and through-the-line communication for specific marketing projects in strong collaboration with the respective marketing functions.
• Create and implement the annual sampling plan, constantly identifying opportunities to improve targeting of new and infrequent users of the product.
• Recruit, onboard, train and develop Student Marketeers, setting clear objectives and providing ongoing coaching and support to build a high-performing team.
• Empower Student Marketeers to develop innovative, locally relevant ideas that create meaningful consumer interactions.
• Provide clear frameworks that allow Student Marketeers to effectively plan and deliver localized bottom-up campus plans to infuse Red Bull into student lifestyle during key moments.
• Develop and implement exciting brand activity that maintains the brand as a credible and relevant brand for students and wins students as loyal consumers.
• Develop relationships with relevant brands and partners to create opportunities for product trial and drive distribution.
• Work closely with Marketing & Sales teams to integrate impactful sales support programs and identify new ways to excite consumers.
• Drive physical availability on and around campuses by working closely with Sales teams.
• Spend time in the field with Student Marketeers, coaching and giving actionable and development-focused feedback.
• Identify, develop and maintain a strong network of opinion leaders and influencers to support program objectives.
• Track and improve Student Marketing performance, including awareness, brand image, campus coverage and consumers reached.
• Regularly review the environmental impact of the Student Marketing program and implement initiatives to minimise its impact.
• Manage and maintain the agreed marketing and Student Marketing budgets.
• Lead and encourage great mission planning and reporting by Student Marketeers.
• Work with Operations to manage branded fleet and tools.
• Collect learnings and share them locally and with regional and International HQ counterparts, continually re-applying successful models and best practices.

Requirements

• Minimum 3 years FMCG marketing knowledge and experience, with a clear understanding of competitor activity and consumer behaviour.
• Strong understanding of the 18–24 audience, including needs, pressure points, aspirations and drivers.
• Ability to generate consumer insights from data and translate them into successful brand initiatives and activities that resonate with consumers.
• Experience in developing and executing events, marketing activities and projects that deliver business results.
• Strong analytical ability and commercial acumen, including understanding market trends and managing budgets.
• Strong interpersonal, communication, presentation and negotiation skills.
• Exceptional organisational skills and attention to detail, with the ability to focus on priorities, follow through and deliver quality results.
• Creative empathy, innovative thinking and good judgement of creative work.
• Experience coaching and training individuals and teams, with the ability to be a natural role model.
• An entrepreneurial ‘can-do’ attitude, high standard of integrity, passion for the brand.