Description
We are looking for a Field & Events Marketing Manager to own Korea's field marketing engine across hosted events, third-party programs, field ABM, and Korean-language webinars.
You will help define how an AI-native product earns trust in Korea, choosing the right rooms, accounts, partners, and follow-up motions,not just maximizing attendance. You will work closely with Sales, BDRs, and Solutions Consultants to turn target-account engagement into measurable pipeline and iARR.
Responsibilities:
- Build the Korea field marketing engine: Establish an event mix that reaches priority accounts, creates meaningful customer engagement, and contributes to pipeline and iARR,not just attendance.
- By your 90th day, complete the handover and establish the plan: Inherit the event playbooks, vendors, and sales relationships; align the H1 calendar, budget, target-account list, and reporting baseline with Sales.
- By your 90th day, use AI to improve the work: Apply AI across event research, account selection, Korean localization, campaign drafts, vendor briefs, follow-up, and pipeline analysis,with sound judgment around data and quality.
- By the end of your first year, run the Korea program independently: Deliver the field events calendar, field ABM programs, third-party presence, and webinars with clear ownership from planning through follow-up.
- By the end of your first year, raise the operating bar: Leave behind a durable Korea field playbook, a strong vendor and agency bench, reliable lead-routing and follow-up discipline, and reporting that helps the team rebalance toward what works.
Requirements:
- Demonstrated ability to design and deliver B2B field or events programs that create measurable pipeline and commercial impact.
- Experience owning event budgets, vendors, agencies, contracts, and on-site execution from planning through follow-up.
- Experience creating executive-level programs,such as roundtables, VIP dinners, account workshops, or webinars,that earn engagement from senior decision-makers.
- Deep knowledge of the Korean enterprise market, including relevant customers, event partners, vendors, and local channels; native-level Korean and business-level English.
- Strong project management and cross-functional collaboration skills, with the independence to build a playbook from scratch; comfortable with Salesforce, Marketo, or similar tools and motivated to use AI as a daily collaborator.
For more fresh new jobs, check out yubhub.co.