Junior Account Based Marketing Specialist

We are seeking a Junior Account Based Marketing Specialist to develop and implement targeted marketing programs for strategic customers and industries. You will work closely with sales, segment marketing, and external partners to create personalized marketing campaigns that drive customer engagement and revenue growth.

Key Responsibilities:

• Develop and execute account-based marketing strategies for defined target accounts and industries
• Collaborate with sales teams to identify, prioritize, and support strategic accounts
• Conduct account and stakeholder analyses to identify business potential, challenges, and decision-making structures
• Create personalized marketing campaigns along the customer journey
• Plan and execute integrated multi-channel campaigns (digital, social media, email, events, telemarketing, executive engagement)
• Utilize intent data, marketing automation, CRM systems, and analytics platforms to optimize campaign performance
• Measure and analyze engagement, pipeline contribution, lead quality, and marketing ROI
• Collaborate with segment marketing, sales, agencies, and external partners
• Support executive briefings, customer workshops, and strategic customer events
• Continuously optimize ABM processes, tools, and best practices

Education & Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• At least 2-4 years of experience in B2B marketing, demand generation, or account-based marketing
• Experience in the IT, software, cloud, workplace, or technology industry is an advantage
• Proven experience in planning and executing data-driven marketing campaigns
• Experience working with sales teams and complex enterprise customers
• Knowledge of modern CRM and marketing automation platforms (e.g., Salesforce, Dynamics 365, Marketo, Eloqua, HubSpot)

Knowledge & Skills:

• Strong understanding of account-based marketing, demand generation, and customer journey management
• Analytical and reporting skills, as well as data-driven marketing expertise
• Ability to transform market, competitive, and customer insights into effective marketing strategies
• Strong project management and organizational skills
• Excellent communication and presentation skills
• High level of self-motivation, analytical thinking, and result-oriented approach
• Experience with digital marketing channels, event marketing, and content marketing
• Fluent German and English language skills
• Team player with ability to collaborate in international and cross-functional teams

What we offer:

• Employee-oriented company culture with emphasis on mutual trust, regular feedback, and respect
• Balanced work-life balance with flexible working hours and home office arrangements
• Open-door policy with flat organizational structure
• Continuous training opportunities, such as mentoring programs and e-learning platforms
• Diverse employee impact networks, including next-generation network and women's network