Marketing Operations Lead

We are looking for a Marketing Operations Lead to join our team.

You will design and drive our multi-touch attribution model within the first 6 months, defining the methodology, aligning stakeholders on trade-offs, and partnering with the systems team to build it.

Key responsibilities include:

• Redesigning campaign creation, structure, and management in Salesforce for consistency, reportability, and ease of use.
• Defining core marketing metrics, aligning marketing, sales, and leadership, and tracking them using dashboards and queries in Databricks and Salesforce.
• Owning the marketing-to-sales handoff to ensure MQLs reach sales and SDRs in an actionable form.
• Launching and running a recurring pipeline council to review marketing performance, its impact on pipeline, and investment decisions.
• Bringing structure and clear ownership to marketing operations by setting priorities, preventing duplicated work, and partnering with marketing leadership on planning, ROI tracking, and spend decisions.

The ideal candidate will have:

• 8+ years of experience in marketing operations or revenue operations at SaaS or consumption-model companies, including experience leading the function.
• Experience running a pipeline council or similar review that ties marketing performance to pipeline and investment decisions.
• Hands-on technical skills, including writing SQL, building dashboards, and working with Salesforce data structures.

Preferred skills and experience include:

• Experience at both product-led growth (PLG) and sales-led growth (SLG) companies.
• Deep expertise in multi-touch attribution, including designing and owning a model end-to-end.
• Experience growing a marketing operations team with clear ownership and priorities.
• Experience launching a marketing operations function from the ground up.