Marketing Manager

Join Razer's global mission to revolutionize gaming.

Razer is seeking a dynamic, results-driven Marketing Manager to drive marketing strategy and execution across Taiwan, Hong Kong, and Macau, with Taiwan as the primary focus market.

Job Responsibilities:

• Develop and execute marketing plans for Taiwan, Hong Kong, and Macau, with Taiwan as the primary focus.
• Translate APAC marketing priorities into locally relevant campaigns that drive brand awareness, market share, and commercial growth.
• Monitor consumer trends, competitor activities, and market developments to identify growth opportunities.
• Work closely with Sales and distribution partners to align marketing initiatives with business objectives.
• Support annual marketing planning and recommend activities based on market opportunities and priorities.

Key Responsibilities:

Market Strategy & Growth

• Develop and execute marketing plans for Taiwan, Hong Kong, and Macau, with Taiwan as the primary focus.
• Translate APAC marketing priorities into locally relevant campaigns that drive brand awareness, market share, and commercial growth.
• Monitor consumer trends, competitor activities, and market developments to identify growth opportunities.
• Work closely with Sales and distribution partners to align marketing initiatives with business objectives.
• Support annual marketing planning and recommend activities based on market opportunities and priorities.

Go-to-Market & Product Launches

• Plan and execute marketing activities for new product launches across assigned markets.
• Ensure strong GTM readiness across retail, channel, PR, digital, social media, and influencer touchpoints.
• Localize regional and global campaigns to maximize relevance and impact in each market.
• Collaborate with Sales to support product launches, promotional campaigns, and channel sell-through initiatives.

Retail & Channel Marketing

• Drive Razer brand visibility and marketing execution across key retail and channel partners.
• Develop and implement retail marketing programs, merchandising initiatives, promotions, and consumer activations.
• Work with Sales, distributors, and retailers to enhance product visibility, shopper experience, and sell-through.
• Ensure consistent brand representation and execution across physical and online retail channels.

Integrated Marketing

• Plan and execute integrated marketing campaigns across digital, social media, PR, influencers, gaming communities, events, and partnerships.
• Build and maintain relationships with media, influencers, content creators, and gaming communities.
• Identify relevant partnerships and opportunities to strengthen Razer's presence within gaming, technology, and lifestyle audiences.
• Coordinate product seeding, media engagements, consumer activations, product launches, and industry events.
• Work with external agencies and partners to ensure timely and effective campaign execution.

Sales & E-commerce Collaboration

• Work closely with Sales to support commercial and e-commerce initiatives through relevant marketing activities.
• Provide campaign, content, media, and brand support for Sales-led online and offline programs.
• Align marketing activities with promotional calendars and channel priorities to drive traffic, conversion, and sell-through.
• Maintain strong collaboration between Marketing and Sales to achieve shared business objectives.

Budget & Performance

• Manage assigned marketing budgets and ensure effective allocation of resources.
• Track campaign performance against established KPIs and recommend improvements.
• Monitor market trends, competitive activities, and campaign effectiveness.
• Prepare regular marketing performance reports, market updates, and campaign evaluations for APAC management.
• Identify opportunities to improve marketing efficiency, ROI, and overall campaign impact.

Requirements:

• 5–8 years of marketing experience, preferably within gaming, consumer electronics, technology, or lifestyle brands.
• Strong understanding of the Taiwan consumer, retail, digital, and media landscape.
• Experience in Hong Kong and Macau markets is an advantage.
• Proven experience in integrated marketing, GTM, retail/channel marketing, PR, digital, social media, influencer marketing, and events.
• Hands-on experience planning and executing marketing campaigns from concept to completion.
• Strong commercial awareness with an understanding of how marketing contributes to sales and business growth.
• Experience working with Sales teams, distributors, retailers, agencies, and external partners.
• Good project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong analytical skills and experience managing marketing budgets and campaign performance.
• Excellent communication, presentation, and stakeholder management skills.
• Fluent in Mandarin and English, both written and spoken.
• Self-motivated, resourceful, and comfortable working independently in a fast-paced environment.
• Passion for gaming, technology, and the Razer brand is highly advantageous.