Description
We're seeking a Digital Marketing Lead – Affiliates to shape and grow affiliate marketing across our multi-brand business. As a key player in our Digital Marketing team, you'll develop an industry-leading affiliate strategy, working with incentive, loyalty, and content partners to drive incremental sales and customer growth.
The successful candidate will own and develop our affiliate marketing strategy and plan across our brands, ensuring activity is brilliantly planned, optimised, and measured. You'll build strong relationships with affiliate and agency partners, lead projects that improve our technology and capabilities, and use data, analytics, and research to continually improve performance.
Responsibilities:
- Develop and own affiliate marketing strategy and plans across multiple brands
- Build strong relationships with affiliate and agency partners
- Lead projects to improve technology and capabilities
- Use data, analytics, and research to improve performance
- Manage significant budgets and help evolve measurement and investment decisions
Requirements:
- Hands-on experience in affiliate marketing with strong knowledge of the channel and wider industry
- Experience using data and campaign analytics to understand performance and inform marketing and investment decisions
- Proven experience managing significant marketing budgets
- Project management experience with ability to manage multiple campaigns and priorities
- Experience building and managing relationships with affiliate partners, agencies, and internal stakeholders
- Intermediate Excel skills, including pivot tables and lookups
Benefits:
- Colleague discount of 10% on shopping at Sainsbury's, Argos, TU, and Habitat
- Pensions scheme and life cover
- Performance-related bonus of up to 10% of salary
- Annual holiday allowance and ability to buy additional week's holiday
- Season ticket loans, cycle to work scheme, health cash plans, salary advance, and access to discounts from hundreds of retailers
- Up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave
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