Marketing and Market Research

We are seeking a Marketing and Market Research professional to join our team in Shanghai, China.

Role Responsibilities:

• Establish diagnosis platforms to fully align with Internal Medicine strategy to improve diagnosis rate in targeting hospitals.
• Lead implementation and tracking on key diagnosis projects at regional levels.
• Coordinate with customer-facing medical, marketing, and digital colleagues to deliver customer activities and programs ensuring strong external stakeholder and customer engagement.
• Analyze and provide insights for diagnosis to inform local business plans.
• Conduct all activities and make decisions in accordance with Company policies, SOPs, Pfizer Values, and regulatory guidelines.
• Manage patient education and awareness activities by partnering with internal and external stakeholders.
• Organize online and offline patient education meetings.
• Support market research programs, including patient journey and patient insights.
• Liaise with patient advocates and resources to shape better care and patient journey experiences.
• Support patient access and affordability programs to improve patients' access to Pfizer breakthroughs.
• Collaborate with external patient groups and academic associations.

Qualifications and Requirements:

• Bachelor's degree required; advanced degree preferred.
• Background in commercial, pharmaceutical, or healthcare industry preferred.
• 5+ years of commercial experience in the healthcare industry.
• Experience in patient advocacy, engagement, and stakeholder relationship management.
• Proven ability to facilitate stakeholder and customer commitments and act on customer insights.
• Demonstrated strong commitment to integrity and compliance.
• Successful track record of navigating complex projects and influencing teams to deliver breakthroughs.

Benefits: Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation.