Marketing and Market Research

We are seeking a professional to develop the rare disease marketing platform strategy and annual plan, focusing on improving diagnosis and treatment quality in disease areas such as hemophilia.

Responsibilities:

• Develop the rare disease marketing platform strategy and annual plan
• Shape the lower-tier market expansion strategy, identifying opportunities in priority provinces to extend business coverage through policies, quality-control standards, and clinical practice guidelines
• Partner with regional teams to pilot programs in priority provinces, establish replicable program models, SOPs, and performance metrics, and drive scaled implementation
• Build and maintain national and provincial expert networks to translate policies, standards, and quality-control requirements into clinical practice

Qualifications:

• Bachelor's degree or above in Medicine, Pharmacy, Management, or a related discipline
• Minimum of 8 years' experience in the pharmaceutical industry; a background in rare disease/oncology central marketing or medical affairs is an advantage
• Minimum of 3 years' project management experience, with strong strategic thinking and proven cross-functional collaboration skills
• Experience working with national/provincial health commissions, quality control centers, or academic associations is preferred
• Fluency in written and spoken English is preferred; proficiency in Microsoft Office