Description
As Digital and Social Media Brand Manager, you'll lead the digital and social media plan for The Johnnie Walker Experience, creating engaging content and campaigns that build awareness, inspire discovery and encourage visits.
You'll develop and deliver the social media plan, own the social content calendar, and spot relevant cultural moments and social conversations.
Your tasks will include:
- Working with social, creative and content agencies to create high-quality content for paid and organic channels
- Supporting the development and delivery of consumer campaigns
- Monitoring campaign and content performance to recommend improvements
- Managing day-to-day agency relationships and collaborating with brand, media, performance marketing and digital teams
- Ensuring digital and social activity follows Diageo brand guidelines and responsible marketing requirements
The role requires experience in digital marketing, social media, brand marketing, content or a related field, with a strong understanding of major social platforms and digital content formats.
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