Description
We're hiring our first Head of Marketing Operations to choose and implement our first marketing automation platform, own lead lifecycle, enrichment, scoring, and routing, and build campaign operations, attribution, and reporting.
You'll report to the Head of Revenue Operations and build a team, starting with a GTM Engineer.
Key responsibilities:
- Build and lead the Marketing Operations team
- Select and implement the marketing automation platform
- Own the lead lifecycle, enrichment, scoring, and routing
- Develop attribution and marketing reporting
- Protect data quality, consent, and deliverability
- Partner with Growth on web conversion
- Own the marketing technology stack and its budget
- Set the operating rhythm
- Use AI to automate tasks
Requirements:
- 8+ years in marketing operations or revenue operations at a B2B SaaS company
- Experience leading the selection and implementation of a marketing automation platform
- Deep expertise in at least one major platform, such as HubSpot or Marketo
- Experience designing, shipping, and measuring a lead scoring and routing model
- Working knowledge of Salesforce data model and SQL
- Clear communicator and builder mindset
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